Business as usual is defined by the growth imperative, the primacy of profit maximization, and an orientation towards exit. What happens when these incentives intersect with powerful healing modalities that are engaging with the delicate work of consciousness shift? In the emerging psychedelics market, a real effort is being made define the space early on as values driven, purpose built, patient focused, and centering reciprocity. Meet the psychedelic companies who are experimenting with new models of ownership, governance, alternative financing. Through this, a new possibility of doing business better is emerging. Learn why how we do business matters when it comes to onboarding millions of people to psychedelic healing.